Reflection Blog CCR

 1. I wouldn’t say that our product challenges conventions, I believe it goes with conventions more. The video acts as a Starbucks commercial but it does not include certain things like animations, high detail, and enhanced features like you would see in a  usual Starbuck’s commercial.  Our product would address social groups all as one rather than challenging them. In addition, I would say it represents how students and children are all in need of some form of motivation, especially how we were in online school for so long. It affected us all greatly due to stress, anxiety, etc. Which led to our mental health being affected as well.

2. Our product definitely engages with audiences by addressing them in various ways. The music, voiceovers, and shots draws attention from the perspective of the people viewing it. The volume of the entire video is loud, especially the music, which makes the commercial attractive and intriguing  to the audience. The technology company we used was Google to send the video to each other, but if we had to distribute it as a real media text we would probably put our video up on online, for example Youtube. It could also be recorded and distributed physically. 

3. My skills did start to develop throughout this project. My skills will grow with experience over time. But since this was our first major assignment with filming, I am not able to see what I am truly capable of. I still need new skills to learn and grow from. Experience from this commercial project introduced me more to time management, filming, and editing. It did become easier with time. Throughout the filming process, I actually learned how to do specific camera shots for the first time, so now I am familiar with close ups, medium shots, and medium wide shots. Another camera shot that I learned to get more familiar with is a tracking shot. I also learned a lot from the editing process. For example, we used iMovie for editing, and I never used it before this project so now I know how to edit videos. Apple iMovie has great tools for media organization. There is speed, green-screen effects, narration, and soundtracks for digital movies and films. It also works very quickly and we had no issues working with it. This assignment enabled me to gain new production skills that will be very useful for future projects. 

4. We used many different technologies in this assignment. To start off, we used a phone camera to film all of the video. We  tried out different group members phone’s to see which one had the best quality for filming. Then, for editing, we used editing apps like iMovie which was extremely helpful because without it we wouldn’t have been able to edit as well as we did. For the voiceover, we used voice memo on my phone to record it.  When we all finished, we sent the video to each other through gmail to email it to each other. To upload the video and finish the project, we used Blogger to complete the commercial blog. Many technologies were used in the making of this video/commercial.