Research Blog:
Our group decided to do a Starbucks advertisement. In the commercial we usually see people waking up, on the go, and on their way to work or school.
- The costumes seen are usually casual clothes/business casual clothes. For example, Blouses, tee-shirts, jeans, skirts, trousers, and coats.
- Props included are Starbucks coffee, food or overall products made by them. A lot of the time they advertise their coffee on the go products as well as coffee sold in their own cafes.
- Their appearance is professional yet casual as they are just going to a workplace or class, or on the go early in the morning.
- The score of the commercials is usually jazz music for ones where their slower paced, or ones where a person is working, or upbeat for when they are on the go, and they just took a sip of their coffees.
1. Starbucks products are always shone towards the camera, like their logos or bags of products. To let the audience, know that it is a Starbucks commercial without listening to it. The symbol is recognizable all over the globe.
2. The commercial implies ethos, as its working people like the people their trying to appeal to much of the audience.
3. The convention and codes are the people enjoying their coffee, or food from Starbucks and that regardless of the situation Starbucks is always there for them.
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